What GEO means for a Valley business

For twenty years the job was SEO: make a site that Google understands and ranks. That job has not gone away. A second one has arrived beside it. When someone asks an assistant for a good Thai place in Reseda or an electrician in Granada Hills, the assistant reads the web and answers with names. Showing up in that answer is what GEO, generative engine optimization, is about.

The good news is that the two jobs overlap almost completely. Assistants want the same things search engines want, only more so: clear pages that say what the business is, where it is, what it does, and what it costs to reach it. Structured data that spells those facts out in a form a machine can read. Real reviews. Consistent hours and addresses everywhere the business appears.

What changes is the writing. An assistant does not skim a keyword; it reads a paragraph and decides whether it can cite it. Pages written for people, with specifics, get cited. Pages stuffed for a crawler do not.

Every site we build ships with the structure both kinds of engine need. The rest is honest content about a real business, which is the only kind we write.