Desires LA
A designer resale store with its own storefront and its own product database, and Shopify powered checkout.
The business
Desires LA sells authenticated designer and streetwear resale out of Los Angeles: Chrome Hearts, Louis Vuitton, Rick Owens, Rhude, Goyard, and a dozen more. It started in Instagram DMs and on Grailed and buys pieces outright.
Its buyers know exactly what they are looking for and judge a store by whether it looks like it knows too.
What it needed
A Shopify theme would have made it look like every other resale shop. The site had to have its own face and its own way of organizing pieces, while keeping Shopify underneath for payment and order emails, which it does well.
The owner also had to be able to add a piece, price it, and file it under the right category without asking anyone.
- Business
- Desires LA
- Where
- Los Angeles
- Industry
- Retail & Commerce
- Pages
- 11
- Built with
- Custom storefront, Product database and owner dashboard, Shopify cart and hosted checkout, Collection routes, Two palettes
- Site
- desires.la
What we built
A storefront of our own on a checkout we trust.
01
The shop, filtered the way a collector thinks
Products live in the store's own database and are edited by the owner in a dashboard, with categories and sub-categories they assign themselves. The shop shows everything, 48 at a time, with a pinned rail that filters by category and by condition, from new to good, and sorts by newest, price, or brand. Every collection has its own address.
02
A product page built for a phone
A gallery with a full-screen zoom, size and condition up front, Add to Cart and Buy Now side by side. The cart is a Shopify cart kept in the browser and opened in a drawer; Buy Now goes straight to Shopify's hosted checkout, so payment and order emails never touch our code.
03
Selling to the store in three steps
Submit, get an offer, ship and get paid. The page explains it, then takes the piece in a short form. Twenty brands have their own index page that links into the filtered shop.
04
Two palettes, both its own
Editorial by default: cream, warm greys, and a condensed face for the big words. One toggle switches the whole site to Stone, the dark original. Neither is a theme anyone else can install.
What changed
Shopify for checkout. Nothing else.
The owner runs the catalog from a dashboard, files pieces under categories of their own, and never touches a theme. Checkout, payment, and order emails run on Shopify's own pages. Everything a customer sees before that is the store's own design.